The dictionary meaning of'Ritual' is'consciousness'. It is also introduced in the meaning of'a useful tool that protects me from everyday disturbances, a repetitive act that infused the energy of life'. We planned this campaign, hoping that one of the acts of consciousness would be to see and wear our brand. As the first start, Tim Verso filmed the summer capsule collection under the theme of'See Me' in Jeju Island. The project started with the inspiration of director Kwon Soon-jin's story with her old twin friends. The two sisters said that being with nature is a process of becoming one, two, and one again. So, we focused on'connection' and put people to people, nature and people. Starting with this collection, we plan to continue the ritual campaign according to the direction the brand pursues.

VEDIO, PHOTOGRAPHY BY ES.JU

WRITTEN BY ES.JU

EDITED BY ES.JU