2021 Spring/Summer 'Inside Out' BTS

Through the themes of 2020 SUMMER'Look on Me' and 2020 WINTER'The Thinking Woman', she expressed a woman who looks into herself and thinks about her aesthetic value. 'Inside Out' is presented in 21 S/S COLLECTION as a chapter of the campaign that connects with this.
The invisible inner part of humans goes beyond simple expressions and affects not only oneself but also human relationships and way of life. It also comes in many forms and is connected in many ways. Sometimes, admiration for the person who completes and expresses the aesthetic values of the inner and outer sides, this may be the process of seeing yourself. The inner side is revealed with expressions, movements, and words, and the inner side expressed in this way expands the outer side, and traces of time and space reside in the expanded outer side, increasing the aesthetic and philosophical meaning as well as the inner depth.
Our brand is constantly expressing and embodying the subject through visual images. The 21 S/S collection started with admiration for Asian women, and tried to express the theme through reinterpretation of the form of clothes and the harmony of natural colors and unique textures of fabrics.
I hope that it will be an opportunity to'inside out' yourself through the theme and meaning of this 21 S/S collection, like'focusing on the quiet inner side beyond clothes' which is the value the brand pursues.

Through the themes of 2020 SUMMER'Look on Me' and 2020 WINTER'the Thinking Women', we looked in ourselves and expressed women who think of their own aesthetic values. As an extended chapter of this campaign, we present 21 S/S Collection,'Inside Out'.
The hidden inside of a human not only affects the way of expression but also the way of establishing a relationship and a lifestyle. Also, it is connected to diverse areas and takes different forms. Sometimes, it can be a process of understanding yourself to aspire someone who completes defining their own inner and outer beauty and expresses it without hesitation.
Our mind will come out of action, face, etc., and this expressed mind will extend your outer boundaries. The traces of visual space will encounter your boundaries, and it will grow your aesthetic, philosophical standards and ultimately mature the soul inside.
Our brand continuously expresses and embodies the message with visual images. 21 S/S Collection started from the aspiration for Asian women, and we tried to deliver the message by reinterpreting the shape of clothing and blending natural colors with unique fabric textures.
As our brand pursues the value of'Focus on Tranquil Inside Beyond Clothing', we hope you have a chance to'inside out' through the message and meaning of our 21 S/ S Collection.


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